ux design for revenue

How a small design change increased revenue by 99%

Allowing users to make easier product comparisons on mobile is good for business

Conversion before

5.8%

Conversion after

11.4%

Effective increase

+99%

What We Did

  • UX analysis
  • UX design
  • Web development
  • Analytics & reporting

INTRODUCTION

The opportunity to optimize mobile conversion

Our studio rebranded and redesigned the B4i.Travel website as part of an overhaul to improve the website experience and increase brand awareness. The rebuild was so successful that annuals sales doubled.┬áBut we also noticed a big increase in mobile traffic volume that wasn’t generating the conversion rate we thought was possible.

 

Increase in mobile traffic volume

Optimizing the mobile view in just two days

It’s rewarding when a relatively small change generates such a fast increase to mobile sales. In the screenshots that follow we’ll demonstrate how a small fix to the mobile and tablet view improved the conversion rate. The change helped people to quickly compare store products and compare prices. And it increased conversion and store revenue immediately.

 

Vertical scrolling made price comparisons difficult for users on small screens
Two issues were identified, resulting in three interface refinements
The improvement in sales was immediate

The fix took two days to identify and implement, with 99% increase in sales

By using a mobile pattern that allowed visitors to browse the pricing and products quickly and easily, without scrolling the conversion rate doubled.

Take a look at the next case study about why hiding buying options from users is bad for revenue.

 

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