Project Design Consultancy

Logomark and identity design for Real Bicycle Co.

Real Bicycle Company (RBC) is a social enterprise that uses local materials, skills and labour to manufacture some of the world’s best commuter bikes.

Supplying bikes to the Qhuebeka bicycle charity, RBC wanted to create a unique logo mark to be applied to each of their bikes whilst still allowing other brands to brand the bikes. It was clear that RBC needed a “maker’s mark”. The result is a timeless logomark that symbolises craftsmanship and quality.

Services offered on this project

Name generation

Naming a new bike brand for Qhuebeka

Real Bicycle Company name generation process
Real heart. Real humanity. Real innovation. The real deal.
Logo design

We designed a unique logomark that could accommodate reproduction in a variety of materials, at any scale.

The logomark has been specifically considered as a “marker’s mark” with the intention that it will become a recognised symbol of quality in the bicycle industry.

Real Bicycle Company logo options
Some of the logo directions we explored
Real Bicycle Company final logomark
The final logomark
Real Bicycle Company logo on gray
Logo on dark gray
Real Bicycle Company logo on light gray
Logo on light gray
Real Bicycle Company logo and identity design
Real Bicycle Company logo and identity design
Real Bicycle Company logo and identity design