Usability testing for apps and websites

Usability testing for apps and websites

Would you like to create designs that are truly relevant to your customer? By testing your software or website with users you will immediately see if users find your product usable, quick to learn and rewarding to use. Usability testing is fast, cost effective and gives you immediate results that quantitative data cannot.

What is usability testing?

With the preparation of a researcher (one of our skilled facilitators) a usability test puts your current or future product in the hands of users and allows them to try it out. The facilitator asks the person to perform certain tasks and then observes and records the sessions.

Testing usually takes place in a controlled environment but can also be done remotely or in the field. It’s important to work with your specific customer types – we can work with samples of existing users or ones that are specifically recruited for your research purposes.

What is usability testing?
Watch, listen and learn — Conducting user interviews gives you great insight on how your product is actually being used and perceived

Questions to address during a usability test

Our consultancy for software teams works on the foundations that we recommend for any start up or digital product development.

  1. How easily do users understand what your product is about?

  2. Once they understand your product, can they perform tasks efficiently?

  3. Do they encounter obvious obstacles or errors?

  4. Was it a good experience, are users satisfied?

Different types of usability tests

  • In person testing

    In person testing

    This method usually uncovers more insights about user behaviour. It’s a more in-depth research method that allows our UX researcher to understand the users level of competency and worldview – it affords us time to ask questions about why they behave in a certain way .

  • Remote usability testing

    Remote usability testing

    Remote usability testing can be done over the internet using people's own personal computer or phone. It’s similar to in-person testing but also allows you to scale the tests to larger numbers in different geographical locations using fewer resources.

  • Unmoderated testing

    Unmoderated testing

    This works best with a high volume of participants when you are trying to make sense of specific parts of your system. Testing is done without a facilitator – the participants are given tasks to perform on their own and we get the results for further analysis.

  • Guerilla testing (in the field)

    Guerilla testing (in the field)

    Guerilla usability testing is a fast and cost effective way to get feedback. It’s important to decide if this type of test will work for your product – it works if you want to go directly to your target audience to observe how they behave and hear how they respond in their natural environment.

  • A/B testing

    A/B testing

    This is a great way to help you make design decisions while also monitoring your customers behaviour. A/B testing helps to select design versions that users prefer to reduce friction and increase your conversion rate.

Why is usability testing important?

Because it helps reduce the risk of building the wrong things early on which means it will save time and money in the long run. Usability testing helps find and fix big problems when they are still easy and cheap to fix.

Sometimes organizations take a technology-first approach. Or, teams might decide to design the product in great detail and think that all ideas and features are important. You won’t really know until you test your product with users. This user-centred approach will ensure that business goals and user needs are aligned. One of the main objectives of a usability test is to find out whether or not people find your product useful. Does your product provide utility? Is it easy to use? Is there an “aha” moment that customers need to get to quickly to understand the true value of the product?

Usability testing helps to uncover the four main aspects of your product:

  • Learnability — How easy it is for users to use the product on their first attempt
  • Efficiency — How fast can people perform and complete a given task
  • Memorability — Do people remember how to perform important tasks they’ve already performed
  • Satisfaction — Did users find the product valuable and was it a good experience

Our usability testing process

Our consultancy for software teams works on the foundations that we recommend for any start up or digital product development.

  1. Understand your user goals and business objectives

  2. Uncover any known issues and additional opportunities

  3. Provide a fundamental foundation that your company needs now

Who we’ve done it for

  • HireFirst
  • HireFirst
  • HireFirst
  • HireFirst

What our clients say

  • Scott Lee

    Scott Lee

    Product Manager, HireFirst, Paris
    "HireFirst had a significant amount of legacy in terms of UX/UI created by several developers and design styles over the years. AUX helped extensively – starting with usability issues and identifying the core customer journeys. This allowed us to address the most crucial areas quickly."

What does it look like?

What usability testing looks like
Recruit users that represent your target audience. You can start by testing with only 5 users. Each session is video recorded with detailed notes, we raise issues, insights and make recommendations
Do you need a usability test?

Do you need a usability test?

If you’d like to find out more about how we can help you uncover opportunities with your software or website please schedule a 30min call with us.