User research for product teams

User research for product teams

Would you like to create designs that are easy-to-use and solves problems that users actually care about? Maybe you’ve looked at the analytics, but now you need to understand why your audience is behaving the way they do. The answer is user-centred design and that starts with user research.

What is UX research?

Research methods are conducted with potential or existing audiences for your product or service. It is used to inform the product team of the challenges that your target customer has and the current way they are solving those problems.

User research is essential to the scenarios and current state of how people are meeting their goals and then aims to uncover deeper insights about customer behaviour.

What is UX research?

User research methodologies

  • User interviews

    User interviews

    In-person interviews assist product owners to empathize with their audience. We explore the customers' world-view, their familiarity with certain concepts and what is really important to them.

  • Diary study

    Diary study

    A diary study aims to extract behavioural data over a period of time. The truth is, it can take a while for people to make a decision or to find a product useful. Learn about the long term factors that affect users' decisions with your product.

  • Contextual inquiry

    Contextual inquiry

    This research method involves observing and interviewing people in their day-to-day environments. Identify unique behaviours when people are in a familiar setting, at home, or at work.

  • Usability testing

    Usability testing

    Usability testing is the #1 technique for determining how usable your product is. It’s quick to do and helps to identify how people use your product, how they expect it to behave, and if they are satisfied.

  • Quantitative research

    Quantitative research

    Quantitative research goes hand-in-hand with other user research techniques. Capturing information from large amounts of users helps to test hypotheses, raise questions, and track success on an on-going basis.

Why is UX research important?

“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” —Tim Brown, CEO of the innovation and design firm IDEO

It’s very important to work directly with customers because it ensures that you uncover the actual needs and problems at an early stage of the design. This prevents the team from designing solutions based on assumptions. User research is a very powerful way to empathize with target customers, validate design choices, reduce the guesswork and make reliable decisions.

  • Make reliable decisions:
    User research provides the data needed to make reliable decisions
  • Less guesswork. Less risk:
    Reduce the risk of building products that don’t speak directly to the user's needs
  • Convert more:
    Designing for the user needs allows you to fine tune products and services that actually convert better

Our UX research process

Your company may have important customer insights locked away with various people in the team. Our first step is to help you gather and surface that information.

  1. Understand current customer knowledge

  2. Define gaps and start research goals

  3. Choose a suitable research method

  4. Gather and process results

  5. Report back with recommendations

Who we’ve done it for

Clients that trust us to deliver software-as-a-service

  • HireFirst
  • Mediclinic
  • Yellow Pages
  • Experian
  • Ackermans
  • Showcaser

What does it look like?

We have had the pleasure of interviewing and meeting so many different people in various places to conduct our user research.

  • Contextual enquiry
  • Usability testing
  • Remote user testing
  • Medicclini staff
  • Contextual enquiry
  • Usability testing
  • Diary study
Do you need help with user research?

Do you need help with user research?

If you’d like to find out more about how we can help you with your user research, please schedule a 30min call with us.