Our company naming process
Build consensus and clarify brand positioning and strategy
Explore and research competitive landscape
Review naming directions and themes
Legal, copyright and domain names
What are the different styles of company names?
That’s a good question. Company naming is rooted in strategy, branding and design. In the early days of commerce and branding it was popular to attach a family name to a product as a visible signature of origin, quality and pride that customers could refer to and ask for.
Over time we can easily identify how company names have evolved and even exploded in the age of innovation and technology. Now, companies clamour for short simple identifiable names that can meet their ambitions to work on a global scale. To illustrate this there are now over a thousand new top-level domains (TLDs) that can be registered. The .com name space has become saturated and businesses can now register strategic signature domains. This allows companies to be more creative and have more options when making their selection.
Let’s get back to style. Here is a list of different company name styles:
- HSBC, IBM, RLT (Acronym Style)
- Google, Spotify, Revolut, Kodak (Abstract or Invented)
- Facebook, CoinDesk, WeBuyCars (Descriptive)
- JP Morgan, Gary Fisher, Yamaha (Founder/ Identity)
- Credit Suisse, Bank of America, Toyota, Santa Cruz (Geographical)
- Atari, Adobe, Uber, Qhubeka (Language)
- Apple, Android, PlayStation, Silicon Graphics (Playful)
What does it look like?
Need someone to assist with company naming?
If you’d like to find out more about how we can help you with a new company or digital product name, please schedule a 30min call to talk to us.