Product and company naming

Product and company naming

Our studio provides company naming for new businesses and innovation projects – we offer this service as a compliment to digital product design, app design and website development. We discuss and clarify the focus area for your project then we provide naming solutions that pinpoint the strategic direction for the brand.

What is company naming?

Company name generation is the process of clarifying, exploring and choosing a strategic direction for your company in the market. It’s a key part of being unique, memorable and connecting with your target market and is deeply embedded in strategy, branding and design.

You could say that it’s a kind of “nominative determinism” for your business. Some people believe that the first letter of the company name is linked to the long-term success of the business. Think of Apple, Alphabet, Adobe, Android, Amazon, Adidas, and Aux Studio :)

What is company naming?

Our company naming process

  1. Build consensus and clarify brand positioning and strategy

  2. Explore and research competitive landscape

  3. Review naming directions and themes

  4. Legal, copyright and domain names

What are the different styles of company names?

That’s a good question. Company naming is rooted in strategy, branding and design. In the early days of commerce and branding it was popular to attach a family name to a product as a visible signature of origin, quality and pride that customers could refer to and ask for.

Over time we can easily identify how company names have evolved and even exploded in the age of innovation and technology. Now, companies clamour for short simple identifiable names that can meet their ambitions to work on a global scale. To illustrate this there are now over a thousand new top-level domains (TLDs) that can be registered. The .com name space has become saturated and businesses can now register strategic signature domains. This allows companies to be more creative and have more options when making their selection.

Let’s get back to style. Here is a list of different company name styles:

  • HSBC, IBM, RLT (Acronym Style)
  • Google, Spotify, Revolut, Kodak (Abstract or Invented)
  • Facebook, CoinDesk, WeBuyCars (Descriptive)
  • JP Morgan, Gary Fisher, Yamaha (Founder/ Identity)
  • Credit Suisse, Bank of America, Toyota, Santa Cruz (Geographical)
  • Atari, Adobe, Uber, Qhubeka (Language)
  • Apple, Android, PlayStation, Silicon Graphics (Playful)

What does it look like?

Here is a diagram to demonstrate the various options that companies take with naming.
Here is a diagram to demonstrate the various options that companies take with naming.

Who we’ve done it for

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Need someone to assist with company naming?

Need someone to assist with company naming?

If you’d like to find out more about how we can help you with a new company or digital product name, please schedule a 30min call to talk to us.