Project Identity Design & Web design

Renaming and rebranding an existing business for growth

Durostack required an update to their brand positioning. We created the name, logo and mobile-first responsive website to help them compete in this competitive space of fibre reinforced pallets.


  • Name generation
  • Corporate identity
  • Logo design
  • Custom responsive website
Logo exploration

Concepts that highlight the pallet’s strength, nesting abilities and durability

During the exploration process we focused on some of the functional qualities of the product — lifting, moving, stacking and transporting.

Exploring logomark options is critical to arrive at a lasting solution. We had a few favourites during the Durostack logo design phase.
The final logo
Logomark on dark gray
Logomark on green

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