Naming, identity design and web app for Africa’s first cryptocurrency exchange
MERJ is an innovative end-to-end, multi-market global financial exchange for equities, debt and derivatives. We provided company naming, identity design and progressive web app – positioning the company as a global leader in future-focused securities exchanges.
Creating a brand name for a leading global exchange that leverages blockchain technology
The option – ‘Merge’ – is strongly representative of the game-changing capabilities of the new exchange, which will provide services for securities as well as blockchain assets.
We designed a logo and identity that highlights how Merj uses technology to streamline and disrupt the process of trading
Inspired by the global scale of the new exchange and the services it provides for securities and blockchain assets. The logomark combines the concept of 'decentralization' and it's benefits with the letter "M".
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