Project Logo design & Web design

New identity for new augmented reality app for kids

An inspiring example of how gamification can improve the health of kids, Belly Beasts is an augmented reality app that gets kids to do the impossible – eat healthier foods.

Their fun and hungry characters have platefuls of personality. The Belly Beasts brand needed it’s own identity and website to match. The resulting website caters for kids and parents alike, encouraging healthy habits by combining innovative ideas with great design.

Services offered on this project

Logo design
Custom responsive website

Logo design

A beasty logo for kids who love monsters and healthy food!

We were given the task to design a logo that was 'beasty' yet friendly enough for kids. We selected a rounded typeface to give the overall logo a friendly look and customized or 'beastified' the letter 'B' to hint at the presence of (friendly) monsters or beasts.

Some of the initial concepts were more 'beasty' than others. In the end we opted for a more subtle approach by only adding the beasty fur to the letter 'B' as seen below.