Savvy Sites – creating the brand and product design for a scalable Saas application

Savvy Sites is a startup that is changing the way entrepreneurs get online and get paid. Our team used multiple rapid prototyping and MVP processes to validate the core product idea. Then we built the platform using scalable architecture and the latest technology.

While the core platform was being built we continued to conduct customer research and craft the strategic vision for the brand and product launch. Speaking to potential customers is a core aspect of de-risking your product idea and building in their feedback to ensure product-market fit.

SERVICES ON THIS PROJECT

Brand identity and visual design
Customer research
Strategic product design
Rapid prototyping and MVP launch
Platform build on AWS stack
Go-to market strategy

Left angled phone with Savvy on the screen

Right angled phone with Savvy on the screen

THE PROBLEM

Small businesses struggle to create or maintain an effective online presence.

We live in the era of the side hustle. We also live on a continent (Africa) where many people are mobile only. People need new and innovative ways to start a business and get paid – using the skills they have or the products that they make.

Not everyone has the confidence or know-how to create an online presence. Many people struggle with the complexity and cost of current technology or e-commerce solutions.

Woman holding a phone with a Savvy site on the screen

OUR STRATEGY

Understand the emerging needs of entrepreneurs in the region. Create a strong brand and product to connect with this audience.

Our team started the foundational work in the areas of brand, product positioning, technology and Saas service design. By covering each area of the business in phases we were able to stack and build on the important foundations that allowed us to launch a product that addresses a problem and is designed to scale.

Savvy dashboard screen on a tablet device

Options for various image shapes in Savvy

Tablet device showing various colour options for a Savvy site

OUR SOLUTION

A simple, easy-to-use, one-page website builder that works on mobile.

Savvy is a freemium website builder for small businesses to get online and look professional. Savvy reduces the time, cost and complexity for entrepreneurs to connect with customers locally and globally.