Defining the name, logo, and design system for an innovative mobile application
Yapp was the innovation project that spearheaded the redevelopment of the Yellow Pages App in South Africa. We created the name, the logo and design system for the mobile application and website.
Services offered on this project
Name generation & logo design
A play on the chat paradigm
The word Yapp was a play on the chat paradigm as well as Yellow Pages App – but by using a new pilot name it allowed the team the freedom to explore and innovate without the legacy of any existing brand name or product.
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