Usability testing is an important part of digital product development. You may think your design looks great, but does your audience understand it and want to use it?
A usability test puts your current or future product in the hands of users and allows them to try it out. Testing can take place in a controlled environment or in the field using an existing sample of users or ones that are specifically recruited for your research purposes.
Because sometimes organizations take a technology-first approach. Or, teams might decide to design the product in great detail and think that all ideas and features are important. You won’t really know until you test your product with users. This user-centred approach will ensure that business goals and user needs are aligned. One of the main objectives of a usability test is to find out whether or not people find your product useful. Does your product provide utility? Is it easy to use?
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