‘A UX audit is a great way to unlock revenue for eCommerce stores or Software as a Service. Effective analysis looks at the current baseline of data and seeks out opportunities to improve engagement or customer acquisition.
Being curious about understanding your customers and business goals is key. Plus, we need to understand the barriers and feasibility of possible changes.
We look for simple improvements first, then we go deeper and look for unique opportunities to improve conversions that have the biggest impact. Opportunities can generally be found within a few days. Implementing changes might take a few hours, or a few weeks. Measuring impact is usually immediate.
Changes can be small, quick and measured. This approach is faster than reinventing or re-engineering the system. The advantage is that you can measure the effect of a change almost immediately. The truth is that most systems work but they are not optimized. It's not unusual to see a huge return on investment. Read about how we doubled mobile conversion rate in this case study.
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