Rapid application design and prototyping

Rapid application design is well suited for innovation and growth projects. Rapid prototyping is the Lean UX process of creating design options and then testing those options with your target audience.

Our design team testing interaction design patterns. Read about our Mediclinic project and how we vigorously tested different interaction design patterns to arrive at the best possible solution for medical teams

What is rapid prototyping?

The goal of rapid prototyping is to gather audience feedback quickly. It uses short design and development cycles with the emphasis on incorporating usability testing as part of the design and development process. The advantage of working this way is identifying problems and finding solutions during the software development process. Ultimately the goal is to make something that people will find useful and want to use.

Got an idea? Rapid prototyping fast-tracks the feedback and learning process so that you don't waste time building the wrong thing

Why is rapid prototyping important?

Rapid prototyping allows the team to take a user-centred approach and to explore and test multiple options. It's not uncommon to get attached to a solution or idea early on in the design process. Rapid prototyping allows the team to explore those ideas and, most importantly, to let some of them go.

Example of a coded prototype we built (in two weeks) to test with users. Our role was to create a believable coded prototype for testing with customers – we then gathered the feedback and insights so the ideas and features could be prioritized

How long does it take?

  • 1 – 5 days for testing interaction patterns
  • 1 – 2 weeks for design iterations, or more complex systems
  • 4+ weeks for cross-platform, app design and development

Interested in rapid prototyping and app development?

Contact us to speak to a specialist about this service