UX audits to unlock revenue and growth in eCommerce or Saas
We use a UX audit to pinpoint usability issues and pain points in your customer journey. Our recommendations will depend upon the system design, industry and your business metrics. When you conduct a user experience audit on your website, eCommerce store, or software platform we can clearly shine a light on actionable changes to improve the experience and remove customer frustration.
Effective analysis looks at the current metrics and seeks out immediate opportunities for improvement.
Why is a UX audit important?
Do you optimize your Google Ads, your Facebook Ads, and your Instagram Ads, but your website remains unchanged? Are you reducing friction in the most important part of the customer journey, the part where users actually transact? Do you feel like you just don't understand why your users aren’t signing up or buying more of your products? The answer is a UX audit.
Our UX designers will uncover the real issues with your product by carefully analysing the customer journey and drop-off points in that journey. Changes can be small, quick and instantly measured. Read about how we doubled mobile conversion rate in this case study in just two days. The truth is that most systems work, but they are not optimized. It's not unusual to see a huge return on investment.
A UX audit is fast and important because it can clearly inform the team of where the opportunities – it’s very helpful to conduct one before you decide to start a much longer and more expensive redesign process.
How our UX audit process works
Each UX audit will require some investigation and understanding of the current tools, internal knowledge and understanding of your system. Here is a summary of our process.
Review and understand the current state
Implement additional tools
Analyse and test the current state
Define the problem and set a goal
Conduct the main UX audit
Provide report with actionable, measurable changes
Why you should try it?
Changes can be small, quick and measured. This approach is faster than reinventing or re-engineering the system. The advantage is that you can measure the effect of a change almost immediately. The truth is that most systems work but they are not optimized. It's not unusual to see a huge return on investment.
How long do UX audits take?
- Identifying opportunities: From a couple of days, to a week
- Implementation of changes: Hours, days, or weeks, depending on your system
Who we've done it for
Do you need help with a UX audit?
If you’d like to find out more about how we can help you with a eCommerce or UX audit, please schedule a 30min call with us.
